Newspapers at cost per page?

Reacting to the newspaper industry crisis, Shira Ovide of the Wall Street Journal Blog announces:

A top executive at Hearst, which publishes 16 newspapers including the Houston Chronicle and Seattle Post-Intelligencer, said the company is mulling how much of its online offerings to keep free, while reserving some content exclusively for people who pay.

This new pay model is something publishers have discussed for a while now and implementing it won’t be easy. As with reprint permissions, different rates for educational use and trade use are difficult to monitor. Journalist Alan D. Mutter offers his insights:

Judging from the terseness of the announcements, the statements seemed to be more aspirational than the result of lengthy and detailed strategic planning…It’s a journey publishers absolutely have to begin. After years of giving everything away for free on the web, it won’t be easy for them to start charging for at least some of the content they spend small fortunes to produce. But there is no other choice.

Warner Crocker in his blog sounds off on Hearst’s attempts at an e-reader. His readers also reflect on the increasing demand for electronic reading of news over print.

It’s difficult to say if these new strategies will pay off, but as more and more newspapers face closures, something does have to give. Time will tell if Hearst’s client will be willing to pay for the content they consume, and if more publishers take notice and change their own models.

 

 

A Kindle Revolution?

Source: Amazon

E-readers are the platform mobilizing collections of e-books for consumers. Sony and Amazon’s Kindle readers are the most established devices, and although relatively a new innovation, adoption rates are high. For purpose of this paper, I will focus mainly on the Kindle reader. According to Milliot (2008) Amazon has struggled keeping up with the demand of the highly anticipated Kindle. Available titles rose to 115,000 compared to initial offerings at launch of 90,000.

A master’s student in library services Jeanne Kramer-Smyth (Higginbotham, 2008) points to another device, the Apple iPod to focus on a successfully designed innovation. She discusses the comfort level users of iPod’s have with the easy-to-use controls. However, she finds the intuitive design does not transfer to the current readers on the market. Kramer-Smyth also indicates the important connection with a printed book that does not transcend in an Amazon online account. She does assert the value of the Kindle is enticing, but a better business model with lower associated costs should be adapted before she would adopt. Because digital rights management encryption diminishes a user’s ability to effectively “own” the content they buy, Kramer-Smyth mentions a nominal fee for the borrowing of an e-book could work to curtail initial reservations. Similar to the model Netflix uses for video rentals, this way of content borrowing diminishes the worry Kramer-Smyth has that at some point Kindle will not support the same technologies associated with purchased titles. Partial interviews here and here.

Kindle user Brian Higginbotham (Higginbotham 2008) readily adapted the Kindle innovation after realizing his second graduate degree had him overflowing in books. He found the device easy to use and has even purchased newspaper subscriptions (Wall Street Journal and The Washington Post) that operate in conjunction with the reader’s WiFi functionality. He also worked as a change agent by discussing the benefits with his father and aunt instigating a Kindle purchase for each of them. Partial interview is located here.